In March 2023, Tenax beefed up its top management with the addition of a new CEO who is adding professionalism and an international vision to the management team.
Alessandro Ferrari, 47, boasts years of international experience in B2B.
His vigorous career is studded with operational and executive positions in highly specialized technical, production and business domains, during which he attained complete, global experience.
Alessandro Ferrari joins Tenax during a time of change and a powerful drive toward the future. In addition to rebranding, Ferrari’s strategy for the coming years is focused on offering product innovation along with continuing, well-qualified technical support. This strategy is supported by a multi-year global plan for investments in cutting-edge manufacturing technologies to ensure constant quality control from raw materials to packaging, aiming for constant gains in customer satisfaction. This course of growth will be boosted by the acquisition of professional talent in our various subsidiaries, to strengthen our role in our main target markets and to win over new ones.