A sector that continues to evolve needs players who can adapt to change. This is why Marmomac 2023 seems like the perfect platform to introduce Tenax’s new identity: a sneak preview that anticipates our strategy, closely tied to innovation and a drive to become the partner of choice in surface treatments.
Bringing surfaces to another level. From 1956
A position that boldly declares our intentions.
Radical, direct, inclusive: a prompt that urges customers, partners and stakeholders to blaze a new path side by side, elevating surface treatments to the next level.
A new chapter in the history of the Tenax brand.
Which principles are guiding this transformation?
- Change as an engine driving the company and the sector while we stay faithful to the values that made our brand’s history.
- Writing the new corporate charter with a robust position, a mission, a vision and a unique design system.
- Including new partners, customers, suppliers and stakeholders.
- Proclaiming a revamped brand attitude oriented to the future.
An icon that excites us
We revolutionized our design, creating a logo that fuses the letters T and X to yield an innovative meeting point as well as a dynamic point of departure to reinterpret our values in a new shape.
See for yourself
A logo with a contemporary feel, clean but distinctive.
Tone of voice: authoritative, solid, Tenax.
We are taking on the surface treatment sector with the same authority and experience as ever. Solid, never self-referential and always open to the future.
We are more than blue.
Tenax blue takes the lead, marshaling a color palette that identifies the range of products and solutions that complement blue and have been proven to be aesthetically consistent.
Legible, adaptable, evergreen.